Mr. Joseph Rif, Boisseliers du Rif’s owner, will launch in August 2005 his new book Jouzour wa Ajnihat min jil ila jil ‘‘جزور و أجنحة من جيل الى جيل’’, that discusses family resources management. Throughout this book Mr. Rif is aiming to give the new generation as much incentive as needed to stay in Lebanon and improve family businesses.